I started by looking at inspiration of these chokers in stores, and I thought to myself that I could make that! My original intention wasn’t to sell them; it was a hobby. All of a sudden all of my friends wanted one. I decided that I could actually sell them at a cheap and affordable price. With my brand, I wanted to create exciting, affordable accessories that women can feel bold and beautiful and stand out from the crowd.
Words and images by Adele Pittendreigh.