Ashleigh Abbott is a 22-year-old student studying a Graduate Diploma in Visual Arts and Design. UniLife Mag asked her what it was like to study Visual Arts and Design at UniSA and why she chose art as her future career.
“I enjoy using different materials and techniques to create a wide range of imagery. I love to design with passion and I put my heart and soul into it. Design is my life and everything I feel, see or hear I like to come up with a way to represent that visually”.
Ashleigh began her university career with a Bachelor of Design (Visual Communications) before getting a job with a South Australian design firm. But after her month long probation period her contract wasn’t renewed due to her ‘lack of industry experience’.
After that set back in the real world, Ashleigh headed back to university to gain the experience she was told she was lacking. “I decided to try and gain those skills through the Graduate Diploma program where you are working on real life jobs and you are learning how to write briefs, quote and execute the job till the very end. This had never really been done while studying Bachelor of Design (Visual Communications)”.
As part of her graduate diploma Ashleigh has designed a line of t-shirts for fashion label Desiccated. The t-shirts aim to promote the negative effects of the drug Ecstasy. The brand hopes to educate Australia’s youth about the dangers and health risks associated with taking or being involved with the drug. Ashleigh chose to get involved with the project as a way of representing her opinion on the issue.
“I like to design with passion and I enjoy researching issues that I feel strongly about and then generate a design solution to convey my message. I like to represent my opinion visually in both design and visual arts”.
Ashleigh has also designed a selection of Corporate Identity Logo Designs for a number of different companies. “I thoroughly enjoy corporate branding and would say that it is one of my favourite areas in graphic design”.
Unlike many graphics designers Ashleigh isn’t only focused on computer-based artwork; she also creates art in more traditional modes. “I also illustrate and paint. Not many designers have the ability to draw, however I have a huge passion for visual arts and that comes through in my design”.
When she finishes her diploma Ashleigh plans to pursue a career working at a design studio focussing on corporate design. Eventually she would like to branch out on her own. “In time I would love to own my own design and art studio”.